Infographics

Client
Miscellaneous

Position
Art Direction

A good infographic does the reader's work for them. It turns a paragraph of explanation, a table of numbers or a complex machine into one image that makes sense at a glance.

Infographics have run through my work from the very beginning, across completely different worlds: how vacuum valves work and how their markets develop for VAT's annual reports, company figures for Geberit, everyday family topics for NIDO, and today the capabilities of autonomous drones for Avilus, explained for decision-makers without an engineering background. Different subjects, the same task every time: find the one visual idea that makes the complicated simple.