Joschko Hammermann, Creative Lead and Art Director, based between Munich and the Chiemgau.
For fifteen years, I have been building brands where image, typography and story meet. I started in editorial design at ZEITmagazin and NIDO, where I also drew my own typeface, then worked as Art Director at Linkgroup in Zurich on annual reports and publications for Geberit and VAT. After GQ Germany and the launch of Burda's Sense of Home, I spent almost four years as Art Director of freundin, leading a team of five through the relaunch of a 75-year-old brand. The relaunch won the European Publishing Award 2021, and in the same period freundin became market leader for the first time.
Since 2024, I have been Creative Lead at AVILUS, a Munich aerospace company building autonomous rescue and logistics drones. When I joined, there was hardly a brand to speak of. I have shaped it from the first investor deck to the product itself, from website and campaigns to uniforms and aircraft interfaces. Alongside, I have been running my own studio since 2014, working for clients such as Burda, Condé Nast, Zeit Verlag, Gruner + Jahr and VAT.
Magazines and drones have more in common than it seems. In both cases, people rarely remember the layout. They remember how the brand made them feel.
Strategy first. A brand has to be right before it can be beautiful. Every project starts with what a brand stands for and whom it needs to convince.
Clarity over effect. Whether it's a magazine, an annual report or a drone, my job is to make complicated things easy to grasp, ideally in one image.
Many small, right decisions. Strong brands rarely come from one big gesture. At freundin, it took more than 11,000 redesigned pages.
Away from the desk, I fly gliders, as I have for twenty years (once as a sport soldier), paraglide, ski powder, go bikepacking and surf on boards I shape myself.
European Publishing Award
Winner 2021 · freundin magazine, category »Lifestyle, Fashion & Beauty«
Art Directors Club
Silver Nail · NIDO magazine, »Spieglein Spieglein«
Distinction · NIDO magazine, »Tropf, Blubber, Knack«
Distinction · NIDO magazine, »Letzte Worte«
Distinction · ZEITmagazin, »Ein Redigierheft«
Lead Award
Bronze · ZEITmagazin, »Tschüss«
Swiss Annual Report Rating
2017 · Geberit, 1st place
2016, 2019 · Geberit, 2nd place
2018 · VAT, Special Mention Design
Typodarium
2012 and 2013 · Typeface JOHAM
Society of Publication Designers, New York
2023 · Design reviewer
©2026 Joschko Hammermann. Alle Rechte vorbehalten.